Technological advances and entertainment-related considerations increasingly influence the sports industry. This trend is fueled in large part by evolving sports content access and consumption technologies and the use of sporting events as springboards for creating larger entertainment experiences.
Our Sports Group is the first choice for teams and their owners and executives, other content rights holders, technology providers, transmission and distribution channels, and others in the sports industry seeking to use new technology and entertainment opportunities to their advantage. Herrick has helped form regional sports networks and other broadcast distribution outlets; cable television, pay-per-view, syndication, radio and other media distribution contracts and licenses; a joint venture creating an Internet-based baseball fan club; the establishment of virtual "lockers" on a fan website for current and former professional athletes; in-game fan experience and broadcast enhancements; and related intellectual property protection.
Our Sports Group is also called on to represent stadiums, promoters and broadcasters in connection with major concerts, including those of Bruce Springsteen, Billy Joel, Paul McCartney, The Three Tenors and Andrea Bocelli.